In the beginning, it was two friends and a Björn who started CU Jewelery, a lot has happened since then but Björnen has survived. For about as long as we worked with CU Jewelery, we have been thinking about a series of more masculine jewelry, and there Björnen came back and represents, for our part, strength and endurance - how many of us would survive six months in idea without necessities? Bear - It is said that the Bear had a very special status as a sacred animal of the Sami. It was considered to have superhuman powers and supernatural abilities.