In the beginning it was two friends and Björn who started CU jewellery, a lot has happened since then but Björnen has survived. For about as long as we worked with CU Jewellery, we have been thinking about a series of more unisex jewelry, and there Björnen came back and represents, for our part, strength and endurance - how many of us would survive six months in idea without necessities? Bear- The bear had a very special position as a sacred animal of the Sami. It was considered to have superhuman powers and supernatural abilities.